DEMO EXAMPLES · CONCEPT BUILDS · NOT CLIENT RESULTS

Before & After: what a rebuild actually changes

Two fictional local businesses. Same business, same photos. One 2012-style template site, and one site built the way we build today. Every score is measured, with the raw report linked.

Each comparison is a demo example / concept build, not a client result.

DEMO EXAMPLES · CONCEPT BUILDS · NOT CLIENT RESULTS

Summit Plumbing Co.

Summit Plumbing Co. is a fictional business. Each comparison is a demo example / concept build, not a client result.

New site for the fictional Summit Plumbing Co. (demo)
Old template site for the fictional Summit Plumbing Co. (demo)

New site

New site for the fictional Summit Plumbing Co. (demo)

Drag the handle, or focus it and use the arrow keys. The phone follows Old site or New site.

Measured scores

Performance

Accessibility

Best Practices

SEO

SI Readiness

Is Agentic

Is Agentic scanned 10 Oct 2026, 23:15 UTC.

Key stats

Mobile LCP
49.5 s to 1.4 s
Page weight
9,701 KiB to 106 KiB

What we fixed

Speed

  • 4096px unoptimized hero and galleries → responsive WebP (960/1280/1920) with a picture element portrait crop for phones; page weight 9,701 KiB → 106 KiB on first load (mobile)
  • Render-blocking jQuery 1.8.3 and a slideshow script in the head → no blocking scripts; inline critical CSS; animation library loads after the page is visible
  • Mobile LCP 49.5 s → 1.4 s; no layout shift (CLS 0)

Mobile & leads

  • No viewport / desktop-only table layout → mobile-first layout with a sticky Call / Free Quote bar
  • Phone buried in a grey footer as plain text → tap-to-call (555) 555-0100 in the header, hero, services, footer and mobile bar
  • No clear call to action → “Get a free quote” on every screen; labeled quote form (name, phone, email, ZIP, service, details)
  • “click here” links, marquee, hit counter → clear headings, trust strip, process, and FAQ

Accessibility

  • No lang, no H1, images without alt, unlabeled inputs, low-contrast text → semantic landmarks, one H1, alt text and captions, labeled fields, AA contrast, skip link, keyboard-operable before/after slider, reduced-motion fallback

Search

  • No title, no meta description, no canonical → full title, description, canonical, Open Graph and Twitter cards, share image
  • No robots.txt or sitemap → robots.txt (search and AI crawlers allowed) plus sitemap.xml

AI & agents

  • No structured data → JSON-LD graph: Plumber and LocalBusiness (address, hours, contactPoint, OfferCatalog), 6 services, FAQPage, WebSite, and WebPage
  • No llms.txt → llms.txt with “When to use this site” and “How an agent should use this site”
  • Markdown for agents: Accept: text/markdown on /, /about, /contact, and /privacy returns Markdown (with Vary: Accept); unknown paths return a Markdown 404 linking llms.txt and the sitemap
  • About, Contact, and Privacy trust pages (500+ characters each), linked in the footer and sitemap
View raw reports

Summit Plumbing Co.. Lighthouse 12.8.2. Mobile fetch 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). Desktop fetch 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). SI Readiness 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). Is Agentic 10 Oct 2026, 23:15 UTC (old) and 10 Oct 2026, 23:15 UTC (new).

How these scores were measured

Lighthouse 12.8.2. Each Lighthouse score is a single run and can vary slightly between runs.

SI Readiness is the Conlon Web Studio audit scorer: Website Experience, AI Discoverability, Lead Capture, and Agent Readiness.

Summit Plumbing Co.. Lighthouse 12.8.2. Mobile fetch 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). Desktop fetch 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). SI Readiness 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). Is Agentic 10 Oct 2026, 23:15 UTC (old) and 10 Oct 2026, 23:15 UTC (new).

Keystone Renovation Co.. Lighthouse 12.8.2. Mobile fetch 10 Oct 2026, 17:04 UTC (old) and 10 Oct 2026, 17:04 UTC (new). Desktop fetch 10 Oct 2026, 17:04 UTC (old) and 10 Oct 2026, 17:04 UTC (new). SI Readiness 10 Oct 2026, 17:03 UTC (old) and 10 Oct 2026, 17:03 UTC (new). Is Agentic 10 Oct 2026, 23:15 UTC (old) and 10 Oct 2026, 23:15 UTC (new).

Is Agentic scores are shown only from an actual is-agentic.com scan, with the scan date. A missing scan renders as pending. These figures are not estimates.

How does your site score?

These pages are demo examples. An SI Readiness Audit scores a public site and recommends a package. Nothing is built until the plan is approved.

Audit → Preview → Build → Automate. You get the scores and a Preview plan here. Nothing is built until you approve it.