Fictional example business

See the difference: a Starter upgrade, before and after

Hale & Birch Plumbing is not a real shop. The name, 418 Oakridge Lane in Cedar Hollow, and (555) 014-2188 are made up. The scores below come from the same SI Readiness Audit Conlon Web Studio runs on a public site.

34 to 100

Before

34

After

100

Starter upgrade, $1,200, one project price. The neglected homepage scored 34. The upgraded homepage scored 100.

Muted. Press play, or scroll it into view on a larger screen. About 1 minute 21 seconds.

What changed

  • Tap-to-call

    The phone number is a link on every screen.

  • Quote form

    A request form sits on the page.

  • Reviews

    On-page reviews and trust badges.

  • Mobile nav

    A menu that fits the phone.

  • Google-ready info

    One name, address, and phone, plus a meta description.

  • AI-readable schema and llms.txt

    LocalBusiness JSON-LD and a root llms.txt.

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